“Because no one is happy all the time. And that’s OK,” is the motto of Burger King’s new cause marketing campaign, dedicated to raising awareness about mental health.
The “Real Meals” are limited edition boxes, featuring Burger King’s whopper, that feature different moods, playing on the idea of the “happy meal.” The campaign’s purpose is to bring attention to mental health awareness month.
But even with a greater cause in mind, Burger King couldn’t miss out on a chance to troll McDonald’s happy meal with its five Real Meals: Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and best of all, DGAF Meal.
The meal boxes are available for purchase at select restaurants in Austin, Seattle, Miami, Los Angeles
The Real Meals campaign was created in partnership with Mental Health America—the national nonprofit which helps those suffering from mental illness and promotes the overall mental health of all
The video follows the storylines of several characters trying to maintain authenticity, despite life’s hardships.
The public reacted well to the campaign, as one social media user said, “good job @burgerking it’s good to recognize that it’s ok if your day isn’t going great. We all have moods that we go through.” And another one tweeted, “