Equifax has named former General Electric executive Mark Begor as its new CEO. The hire is designed to lead the credit-reporting company’s marketing rehabilitation after it faced a cyber attack that exposed data of more than 148 million customers.
“[Mark] is a highly accomplished executive with a long track record of successful leadership across a variety of global industries relevant to our business,” said Mark L. Feidler, chairman of the board of Equifax. “His proven leadership ability, operational expertise, growth focus, financial acumen, strategic vision and customer orientation make him the right person to lead Equifax into the future.”
Begor is 35-year GE veteran, which included a stint as president and CEO from 2014 to 2016 as he oversaw the company’s $8 billion business.
“I am excited to take the helm of Equifax at such a pivotal moment in the company’s history,” added Begor. “The team has made meaningful progress in the last several months to address a number of well-publicized issues while continuing to focus on delivering differentiated new products and advanced analytics to support our customers. I will prioritize continuing our team’s efforts to communicate transparently and restore confidence with consumers, customers, shareholders and policymakers. And most critically, we will continue to invest in and strengthen our IT and data security.”
Mondelēz International is reinventing its international marketing strategy with a series of moves.
Martin Renaud has been named global CMO, where he will oversee teams responsible for brand strategy and agency relationships, marketing capability as well as media and digital. The former Danone executive will also be responsible for the portfolio of marketing “power brands” like Oreo and Trident.
“Martin is a world-class marketer with extensive commercial, strategy and digital experience and a strong record of driving growth,” said Tim Cofer, chief growth officer for Mondelēz. “We’re thrilled to have him join us at this critical moment in our journey. His experience will be a tremendous asset as we reinvent our marketing in a rapidly changing global consumer landscape.”
In coinciding news from the Mondelēz, former ABInBev executive Debora Koyama assumes the role of regional CMO for Europe; Jason Levine was promoted to the role of regional CMO for North America; Maria Mujica was promoted to regional CMO for Latin America; and Mie-Leng Wong joins the company as regional CMO for Asia, Middle East and Africa.
“Investing in a new regional CMO model will not only bring deep expertise to our marketing practice, but also increase connection and collaboration between our global CMO, our P&L leaders and the global team,” added Cofer. “This new structure will change the trajectory of our marketing function, empowering our fearless commercial talent to drive growth and allowing us to move at the speed of our consumer.”
Juliette Morris has been named as the first ever CMO for TuneIn. The former NBCUniversal executive and 20-year marketing veteran will be tasked with overseeing audience development and grow brand awareness.
“Having worked with some of the most pre-eminent entertainment brands, Juliette’s proven success driving tangible results through brand, partner and performance marketing makes her an invaluable addition to TuneIn as we focus our efforts on content, platform and audience growth,” said TuneIn CEO John Donham.
NBCUniversal has dismissed Scot Chastain, the company’s executive vice president of marketing and development, after conducting a review into alleged misconduct.
“A thorough internal review was conducted,” a company spokesperson said to Deadline. “Scot Chastain is no longer with the company.”
Chastain oversaw the company’s affiliate marketing group, which provided strategy and materials to the company’s 240 subsidiary TV stations. He had been at NBCUniversal for over 20 years.
Just Born Quality Confections, manufacturers of the Peeps marshmallow candy, have appointed Energizer Bunny as the company’s celebrity creative director, a newly created position.
“Energizer Bunny is pleased to raise his mallet and step in,” said Lori Shambro, Energizer’s vice president of global marketing.”With his boundless energy and eye for innovation, this new role was a perfect way to help a fellow Bunny during their busiest season and add an exclusive, energized accessory to the product line.”
Mr. Bunny brings over 29 years of branding experience to the confectionary company. He will continue his current role as brand ambassador for Energizer, juggling the new responsibilities of his temporary position.
BuzzFeed Media BRands has brought on Melinda Lee as its chief content officer, a newly created position.
“I’m thrilled Melinda is joining us and I’m excited to see her apply her deep experience building out brand portfolios to help us quickly grow our media brands group by emphasizing brands that serve audiences, instead of the other way around,” BuzzFeed founder and CEO Jonah Peretti said. “The growth and monetization of BuzzFeed Media Brands is an integral part of our strategy to diversify BuzzFeed’s business to a multi-revenue model.”
Lee most recently worked at Meredith Corporation, where she held the title of senior vice president and general manager.
Peter Hutton has joined Facebook as its director of global live spots partnerships and programming, a newly created role, where he will collaborate with rights holders to expand Facebook’s portfolio of live-streaming sports rights.
“Peter is uniquely qualified to lead our live sports partnerships…he knows the global sports rights landscape, owns strong relationships, and has a track record of delivering results on multiple continents,” said Dan Reed, Facebook’s head of global sports partnerships. “Plus, he’s worked on behalf of both broadcasters and rights holders.”
Hutton most recently was CEO of Eurosport, a position he held for three years.
Dominique Delport has signed on with Vice Media as its global chief revenue officer and president of international operations.
“Dom Delport is a true legend in the industry,” said Vice cofounder Shane Smith in a statement. “He’s a brand whisperer that understands the crucial intersection of content and platform. The fact that he is coming to VICE to round out our Dream Team (and I’m talking the Jordan, Magic, Bird era dream team), shows our commitment to making VICE the media company of the future.”
Delport joins Vice from Havas Group and Vivendi, where he held the dual role of global managing director.
Justin Richmond has joined athletic-wear retailer Lululemon as its chief strategy and digital officer, according to his LinkedIn profile.
Previously, Richmond served as senior vice president and chief marketing officer for Zulily, a Seattle-based ecommerce firm. He departed the company in March of last year, quietly beginning work at Lululemon in January of 2018.
Fullscreen has hired Mary Murcko as its senior vice president of partnerships and revenue, a newly created role, where she will responsible for driving income across the company’s branded-content network.
“Mary’s strong background in digital media and marketing planning will be a huge asset to Fullscreen as we accelerate our mission to help brands create authentic relationships with consumers,” said Pete Stein, Fullscreen’s general manager, to Variety.
Before Fullscreen, Murcko worked at What to Expect as senior vice president and head of brand partnerships and sales. Prior to that, she was chief revenue officer and publisher for Condé Nast’s Self.
Anna Bakst has signed on with luxury lifestyle brand collective Tapestry, Inc, as CEO and brand president of Kate Spade. She is replacing Craig Leavitt, who left it when Kate Spade was acquired in 2017.
“The appointment of Anna Bakst marks another key step in the evolution of the Kate Spade brand,” said Victor Luis, CEO of Tapestry, Inc. “She brings a rare combination of business acumen, directly related fashion experience and strong leadership skills to the company.”
Bakst joins the company from Michael Kors, where she held the title of group president of accessories and footwear until this January.
The Rest Of The C-Suite
(Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, March 30. Have a new hire tip? Let us know at firstname.lastname@example.org)
Gary Briggs, Facebook’s vice president and CMO, has been appointed to the board of directors for Etsy, a global marketplace creative goods.
“Gary’s extensive marketing expertise will support management’s work driving creative thinking and execution across our organization, including helping to provide our 1.9 million creative entrepreneurs with new, innovative ways to start and grow their businesses,” said Etsy CEO Josh Silverman.
Briggs is now one of eight board members for the brand.
Christian Baesler has been named to the newly created role of president for Complex Networks.
Baesler will oversee the Verizon and Heart-owned company’s day-to-day operations and will be asked to grow its portfolio of brands, including Complex, First We Feast, Rated Red, Sole Collector and Pigeons & Planes.
“Christian is an exceptional executive with deep knowledge of the digital landscape and an impressive track record for guiding businesses to achieve their fullest potential,” said CEO Rich Antoniello.
Before joining the Verizon and Hearst-owned youth-culture digital media company, Baesler spent nearly a decade overseeing the UK and US businesses for Bauer Media Group.
Netflix has appointed Ambassador Susan E. Rice to its board of directors.
“We are delighted to welcome Ambassador Rice to the Netflix board,” said Netflix co-founder and CEO Reed Hastings. “For decades, she has tackled difficult, complex global issues with intelligence, integrity and insight and we look forward to benefiting from her experience and wisdom.”
Rice joins the streaming company’s board after directing the US National Security Council staff and chairing the National Security Principals committee from 2013 to 2017.
AEG Global Partnerships has hired Matt Lawler as director of digital, where he will oversee the company’s efforts to expand its sports partnerships in the online space.
“Matt offers a wealth of experience and enthusiasm that benefits brand partners as we expand the digital business capabilities and build out new revenue streams across the worldwide portfolio,” said Nick Baker, chief operating officer of AEG Global Partnerships.
Lawler most recently served as vice president and group director of social for Canvas Worldwide, a media agency.
Bob Raposo has joined Sony Electronics as the head of its film theater business, where he will focus on selling the company’s new line of digital projectors.
Raposo most recently held the position of vice president of sales for D-Box Technologies.
Kristin Stark of Amblin Partners has been promoted to senior vice president of marketing and communications, wherein she will manage the entirety of the studio’s marketing efforts.
“Amblin is fortunate to have such a deft communicator and marketer in Kristin, who understands the demands of an ever-changing business,” said Susan Fleischman, Amblin’s executive vice president of corporate communications. “We’re delighted to recognize her many contributions with this promotion and even happier that she is part of our leadership team.”
Before her promotion, Stark held the title of senior vice president of publicity.
Video marketing platform Innovid has appointed Tim Braz as its senior vice president of sales.
“Tim’s laser-focus on customer satisfaction and success couldn’t be a better fit for Innovid’s mission and company culture,” said Beth-Ann Eason, president of Innovid. “Data-driven video has become increasingly important for our current and prospective customers, and Tim’s consultative experience with brands will enable us to help them achieve more effective video marketing.”
Before joining Innovid, Braz served as senior vice president of North American sales for Ignition One, a digital marketing platform.
Investment Metrics has hired Mark Bell as its first-ever chief marketing officer.
“Mark brings a wealth of expertise and market knowledge to Investment Metrics,” said Sanjoy Chatterjee, Investment Metrics CEO. “This, paired with an impressive background of growing fintech companies will help us as we embark on an exciting phase of product and global market expansion.”
Bell most recently served as vice president of global marketing at Real Capital Analytics.
Dunkin’ Donuts has appointed Keith Lusby vice president of media, a role in which he will lead the company’s efforts at media planning, buying and placement.
“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands,” said Tony Weisman, Dunkin’ Donuts CMO. “Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”
Lusby joins the company from MullenLowe Mediahub, where he led the media agency’s placement campaigns for brands such as Chipotle, JetBlue and Staples.
Applebee’s Neighborhood Grill + Bar has announced tapping Steve Levigne for the role of vice president of insights and analytics.
“Steve is a highly-regarded veteran of the restaurant industry and understands our challenges from a culinary, service, value and brand differentiation perspective. Importantly, franchisee partnership is part of his DNA, and he’ll be a terrific culture fit for the Applebee’s team,” said John Cywinski, Applebee’s president.
Levigne joins the company after spending 23 years at McDonald’s, where he rose to the level of vice president of strategy and insights for the quick-service restaurant’s 14,000 US locations.
Robert A. Niblock, CEO of Lowe’s Companies, has announced his plans to retire after a quarter-century at the hardware stores.
“After a 25-year career at Lowe’s, including 13 years as chairman and CEO, I am confident that it is the right time to transition the company to its next generation of leadership,” Niblock said in a statement. “I look forward to assisting the board with its search, and I am committed to supporting a seamless transition for all of our stakeholders.”
The board of directors has begun a search for Niblock’s successor, and Niblock will continue in his current position until a suitable candidate can be found, presumably one who will be a chip off the old Niblock.
Susan J. Riley, chair of ComScore’s board, is stepping down from her position, adding another position, in addition to that of the CEO, that the company will seek to fill by the end of the year.
“On behalf of the Board, I’d like to thank Sue for leading ComScore through a very challenging period and, in particular, her tremendous work in overseeing the successful completion of the financial restatement process,” said Jacques Kerrest, chair of ComScore’s nominating and governance committee. “Sue has also been instrumental in driving fundamental changes throughout the organization, and her contributions have put ComScore firmly on the right track.”
Virgin Atlantic is expanding its in-house creative department, following the Janurary appointment of Michael Stephens as head of brand and creative at the airline.
“Digital doesn’t stand alone as a department anymore and needs to be woven into everything,” Stephens told to Marketing Week. “These roles will mean we can be reactive with social content and not rely on an agency. We’re being requested more and more for animation and motion graphics and we know that photography and film are more important than ever.”
Whole Foods has slashed its marketing department, terminating all marketing employees below the rank of “associate” in a bid to cut costs, Business Insider reports. It is currently unknown how many people will be affected by this mass layoff.
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