This week in marketing leadership moves, Forbes selects a CMO internally, Calvin Klein hired two interim marketing executives, OWN and Fever-Tree name new CMOs and J.C. Penney makes marketing appointments.
Pizza Hut U.S. Names New Marketing Leadership
Pizza Hut U.S. has named Kevin Hochman, who is also president of KFC U.S., as president of Pizza Hut U.S., according to Ad Age.
Hochman has already brought in George Felix, former director of marketing for KFC Global, as CMO for Pizza Hut U.S.. This role has been vacant since the departure of former chief marketing officer Zipporah Allen for Taco Bell.
Additionally, David Graves has been made chief brand officer for Pizza Hut U.S..
The Wing Makes First Executive Hire
Adweek reports that co-working space The Wing has hired Celestine Maddy as SVP of marketing and communications.
Maddy previously served as VP of marketing at Foursquare and was also VP of marketing at Reddit prior to that.
CoreLife Eatery Names VP Of Marketing
Julia Baker will be joining CoreLife Eatery as their VP of marketing, according to QSR Magazine. Baker comes to CoreLife from Epic Wings, where she was director of marketing.
“Forbes” Promotes New CMO
Forbes announced the promotion of Lynn Schlesinger to the role of chief marketing officer today.
Schlesinger recently served as group VP of brand and demand marketing. According to Forbes, Schlesinger “works closely with all aspects of the organization, including editorial and digital, as well as the teams responsible for Forbes’ signature BrandVoice, Insights and ForbesLIVE offerings.”
USA Gymnastics Hires Chief Communications And Marketing Officer
Around The Rings reports that Carol Fabrizio has been named by USA Gymnastics as chief communications and marketing officer, effective February 13.
Fabrizio spent the last nine years at Vail Resorts before this appointment. She most recently served as VP of communications and marketing operations.
Chevrolet Marketing Chief Leaves General Motors
Ad Age reports that Paul Edwards, Chevrolet’s U.S. VP of marketing, has left General Motors.
Edwards has been replaced by Steve Majoros, who joined GM in 2013 as director of global Cadillac. Majoros recently held the position of director of cars and crossovers marketing for Chevy; a replacement has yet to be named for that position.
Marriott International Names Neal Jones Chief Sales And Marketing Officer (EMEA)
Twenty-four-year Marriott International veteran Neal Jones is picking up from his role in Dubai as chief sales and marketing officer for Middle East and Africa and relocating to London. Jones will serve as Marriott International’s new chief sales and marketing officer (EMEA), according to Prolific London.
Calvin Klein Names Two Interim Marketers
According to WWD, Calvin Klein has brought on Greg Stogdon and J.D. Ostrow to serve as interim marketing and branding supervisors. Stogdon and Ostrow come to Calvin Klein from game and design studio Frosty Pop, and will serve as chief branding officer and CMO, respectively.
Ostrow’s previous CMO experience includes 10 years at Burberry.
Shopify’s CMO Is Out Amid Team Restructuring
IT World Canada reports the termination of Shopify chief marketing officer Jeff Weiser.
Shopify CEO Tobi Lütke, in a letter announcing the termination, noted that the company would be integrating product and marketing teams.
“At one point in the past, marketing and product were integrated and growth was planned into the product work from the build phase onwards. We need to get back there,” Lütke said. “The rebooted marketing team will operate less like an agency and more like one company.”
OWN Taps Netflix Marketer As CMO
The Oprah Winfrey Network has picked up a chief marketing officer from Netflix. Adweek reports that OWN hired Jennifer Giddens to lead strategic marketing for the network and affiliated podcast.
Giddens was most recently the global marketing head for the kids and family division at Netflix .
Dunkin’ Sees More Leadership Changes
Marketing Dive reports that Dunkin’ Brands promoted Jill McVicar Nelson to VP of marketing strategy for Dunkin’.
The promotion comes in the wake of Dunkin’s’ marketing department realignment we covered last week and a year after CMO Tony Weisman, who spearheaded dropping the “Donuts” from the brand name, left the company to seek other opportunities.
There has been no word yet on filling the vacant CMO seat.
Allegiant Names Scott DeAngelo EVP, CMO
Budget airline Allegiant has named Scott DeAngelo EVP and CMO, where he will lead strategic direction and marketing functions.
His previous title with the airline was SVP and CMO, a role he began in 2018.
Fever-Tree Hires Ex-Diageo Marketer As CMO
Campaign UK reports that Jeremy Kanter, former marketer for Diageo and top marketer for Guinness, has started his new position as chief marketing officer at Fever-Tree. Kanter left Diageo in September after more than 15 years with the company.
Saskia Meyer, who has served as Fever-Tree’s UK marketing director since 2007, will remain in her current role.
Marketing Leadership Moves At J.C. Penney Company
CSA reports the naming of six new VPs at J.C. Penney Company as part of a revitalization of the company’s leadership team.
In terms of marketing leadership, Penney named Jill Feldman VP of marketing and Roger Worak as VP of customer engagement and insights.
Feldman spent 11 years with Famous Footwear and recently served as VP of marketing and brand strategy, while Worak served as VP of digital engagement at Front Burner Brands as well as with Hard Rock International as senior director of digital marketing, CRM and loyalty.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, February 7. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|VP Of Marketing Operations||Califia Farms||Los Angeles, CA|
|Head Of Media, Digital Marketing And Community||Calibra||Menlo Park, CA|
|SVP, Integrated Marketing||Zillow Group||Pasadena, CA|
|Vice President, Marketing Strategy||Paramount Pictures||Los Angeles, CA|
|Chief Marketing Officer||NPR||Washington D.C., DC|
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