This week in marketing leadership moves, JCPenney’s loses their chief customer officer, Hulu’s chief marketing officer is elevated to president, Bacardi Limited and Dave & Buster’s bring on new CMOs and more.

JCPenney Cycles Through Third CCO In Less Than Five Years

Adweek reports that Shawn Gensch has resigned from his post as chief customer officer for JCPenney. He was the third CCO, the top marketing position with the department store brand, in a span of five years. 

The announcement comes on the heels of several VP appointments to the marketing team, including Jill Feldman, VP of marketing, Roger Worak, VP of customer engagement and insights, Dan Matarelli, VP of digital marketing and Robin Beauthin, VP of creative marketing.

No word yet on Gensch’s replacement.

SodaStream USA Names Matt Kahn New CMO

SodaStream’s U.S. leadership team has a new head marketer as Matt Kahn joins the brand as its first-ever chief marketing officer, according to HomeWorld Business.

Kahn’s previous positions include marketing leadership roles at Glacéau and Heineken.

Cigna Names Kristen Lauria Global CMO

Kristen Lauria has been appointed as global CMO for Cigna, AIThority reports.

Lauria’s new position, which situates her as the overseer of Cigna’s global marketing strategies, takes effect on March 23rd. She was most recently GM of IBM Watson Media and The Weather Company Solutions and had been with IBM for the past 17 years.

Hulu Promotes Marketing Chief Kelly Campbell To President

Kelly Campbell has been promoted from her position as chief marketing officer to president of streaming service Hulu, according to Adweek. The promotion is effective immediately and no replacement has been named for the open CMO spot vacated by Campbell.

The promotion comes one month after the departure of Hulu CEO Randy Freer.

Milly Preston Joins Excel Esports As Head Of Marketing

Milly Preston joins British esports organization Excel Esports as head of marketing, according to Esports Insider. She will be taking the “lead role in leveraging Excel’s growing commercial brand partnership portfolio,” according to the announcement.

Bacardi Names Kathy Parker As CMO For Patrón, Grey Goose

Bacardi Limited named Kathy Parker as CMO for PATRÓN and GREY GOOSE vodka. Previously, Parker served in a variety of senior marketing roles at Diageo, Unilever and Guinness. Most recently, she was SVP for Global Premium Rums, Gins and Portfolio Scotch Whiskey brands at Diageo. 

Dave & Buster’s Brings On New Senior VP, CMO

According to Restaurant Business, Dave & Buster’s announced Brandon Coleman III as its SVP and CMO. Coleman was previously president of Del Frisco’s Grille and has also worked as chief marketing officer of Del Frisco’s Restaurant Group. He succeeds Sean Gleason, who held the post for 11 years.

Kantar CEO Eric Salama Makes Quick Exit 

After 17 years of leading market research business, Kantar CEO Eric Salama has left the company, according to PR Week. At the close of 2019, Kantar announced that Salama would leave his post, however, his departure was unexpected given that Kantar said Salama would remain in his CEO post throughout the search for a successor.

Tribeca Enterprises Appoints Rachel Noonan To Marketing And Communications VP

Rachel Noonan, who has led marketing and audience development for The Toronto International Film Festival, Warner Bros, Samsung and Microsoft, has been named VP of marketing and communications of the Tribeca Film Festival.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, February 28. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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