This week’s executive shifts include Joy Howard heading to Dashlane, Tyson Foods and Ride Aid hiring CMOs, a cannabis company hiring a former AB InBev marketer, BMW promoting for a VP role, UpWork hiring a senior vice president of marketing and Lime hiring a brand and content director.
New York Media Promotes For Chief Marketing Officer
New York Media, the parent company of New York Magazine and Grubstreet, promoted Jackie Cinguina to be the company’s first chief marketing officer. Cinguina joined New York media in 2017 as head of sales marketing.
Previous appointments include senior executive director, marketing solutions at Conde Nast and director of integrated marketing at the New Yorker.
“Jackie has been an essential partner to me and business leaders across the company in her two years here. I’m thrilled to have her as our first CMO, as we continue to diversify revenue and reach consumers in new ways,” said CEO Pam Wasserstein in the press release.
Hearst Hires First VP Experiential
Hearst Magazines hired Liz Morley-Ehrlich to be the company’s VP of experiential and brand partnerships. She comes to the company after working for the year at her own event production company.
Previous appointments include, executive director of events and conferences at Billboard and director of marketing at WIRED, a position she held for nine years.
Greg Velasquez Hired At The London West Hollywood
The London West Hollywood hired Greg Velasquez to be the company’s director of sales and marketing. Velasquez was previously chief marketing officer at Hotel Figueroa and has worked in marketing at Four Seasons and Destination Hotels.
Joy Howard To Leave Lyft For Dashlane In August
Only a few days after it was reported Joy Howard would be leaving her post as chief marketing officer at Lyft, her new position was announced.
Howard will become the chief marketing officer at Dashlane in August, according to an email sent to AList. Dashlane, a password manager, also announced it had raised $110 million in investment from Sequoia Capital. Dashlane has both consumer and business products.
Prior to Lyft, Howard spent three years at Sonos in the CMO position and two years before that at Patagonia as VP of marketing. Howard also had previous roles at Coca-Cola, Nike and Johnson & Johnson.
“For years the tech community has maintained that people don’t care enough about their digital security to invest in real protection,” said Joy Howard, who will become CMO of Dashlane. “We don’t believe this is true. Rather, people care deeply about protecting their digital identities, but lacked the effective means. Dashlane is a powerful yet simple tool that empowers users to control their digital identities. I look forward to helping them build a world-class brand and a company that makes digital life worry-free for everyone.”
Tyson Foods Hires Noelle O’Mara As Chief Marketing Officer
Tyson Foods announced Noelle O’Mara will be the company’s first chief marketing officer. O’Mara has been with Tyson Foods since 2016 and most recently was SVP/GM Tyson portfolio and company innovation.
Before joining Tyson Foods, O’Mara was with Kraft Foods for 13 years.
“Noelle has a proven track record of building brands and high-performance teams, the kind that accelerate growth and lead to results,” said Tyson Foods CEO Noel White in a press release. “She’s focused on modernizing Tyson Foods’ existing brands while building the next generation of innovation.”
Ride Aid Hires Erik Keptner For Newly Created CMO Position
Rite Aid announced via press release the company had hired Erik Keptner for the newly created role of chief marketing and merchandising officer.
Keptner comes to Rite Aid after a year at Wakefern Food Corp, where he was SVP marketing. Keptner also spent time in marketing executive roles at Giant Food Stores and Ahold USA.
“Erik is an experienced retail executive who has proven that he can integrate and manage all aspects of an organization’s marketing and merchandising assets to provide great customer experiences, operate efficiently and deliver growth,” said Rite Aid COO Bryan Everett. “We’re excited to welcome Erik to our team as we continue to integrate our marketing and merchandising teams and enhance our omnichannel presence to deliver a seamlessly connected customer experience that drives growth. We will benefit tremendously from his knowledge and expertise as we accelerate these critical efforts.”
SERES Hires Former Cadillac CMO As CEO
SERES, a Chinese electric vehicle company, hired James Taylor to be the company’s chief executive officer. Taylor’s brings both marketing experience and executive leadership to the company after spending much of his career with automakers.
Most recently Taylor led and founded an auto brand consultancy, JET Group. Notably, Taylor was CMO for Cadillac from 2005 to 2008 before becoming CEO of Hummer.
In 2015, Taylor was hired to be chief marketing and sales officer at Karma Automotive, he also previously had the same position at Fisker Automotive.
Peloton Hires VP Content
According to Variety, Peloton hired Kevin Chorlins to be VP of content. He Will report to Jennifer Cotter, who was also newly hired to be chief content officer.
Chorlins comes to the company from Scripps, where he was most recently SVP International content and brand strategy. Before that, he served in two marketing roles at Scripps, first as director of marketing at the DIY network and later as vice president of marketing.
INSP Hires Executive Vice President, Marketing
INSP, a cable channel focused on family programming, hired Hayes Tauber to be the company’s executive vice president of marketing. “Hiring Hayes signals a new aggressive phase in INSP marketing,” INSP’s COO Dan Ardizzone said in a press release.
INSP was founded as a Christian cable channel, but in recent years at pivoted sharply to family programming, namely syndicated western TV shows. In recent years Tauber has worked as a strategist at RevelOne and Foundermark, but before that he spent a number of years at as a marketing executive at National Geographic and TruTV. Tauber also worked in brand marketing and social media at ESPN.
“This decision is the result of an extensive search process over the past several months,” said Ardizzone. “Reporting directly to me, Hayes will have overall responsibility for all INSP related marketing activities, including Distribution & Consumer Marketing, Creative Production & Promotion, and, Digital / Social Media Marketing.”
BMW Promotes For VP Of Marketing
BMW of North America promoted Uwe Dreher to the position of vice president of marketing, the top marketing position at BMW in the USA. Dreher replaced Trudy Hardy, who will shift to vice president of BMW Motorrad of the Americas.
Dreher has been with the company for 17 years.
“We thank Trudy for all her great work over the years and are excited to welcome Uwe to the U.S., one of the biggest BMW markets in the world, to build upon that momentum,” said Bernhard Kuhnt, president & CEO of BMW of North America, said in a statement. “His passion for the brand, combined with his varied global marketing experience makes him a great addition to our leadership team. As BMW continues the largest product offensive in our history, we look forward to working together with Uwe to further sharpen our customer focus and solidify our brand position.”
Vireo Health Hires Former AB InBev Marketer For CMO Role
Vireo Health, a cannabis company, hired Harris Rabin to be the company’s chief marketing officer. Rabin comes to the company after a brief stint as co-founder and partner at his own cannabis company. Prior to that, Rabin worked for almost five yeras at AB InBev as a vice president of global marketing.
Rabin also worked at Bayer Healthcare for nine years, most recently as global brand director.
“Without a doubt, cannabis will continue to be a positive disruptive force transforming consumer wellness, and my background in consumer health care and beverage alcohol gives me a unique perspective on the potential of the fast-growing cannabis industry,” said Rabin in a statement. “I look forward to helping grow Vireo Health’s brands at a time when the company is uniquely positioned to leverage our medical and science expertise to provide best-in-class products and experiences.”
UpWork Hires SVP Marketing
UpWork hired Lars Asbjornsen to be the company’s senior vice president of marketing. Asbjornsen comes to the company after spending the last 17 years at Robert Half Staffing, most recently as vice president of digital marketplace solutions.
The company also announced a promotion for Hayden Brown “from senior vice president of product and design to chief marketing and product officer.”
“Upwork is on a mission to positively impact the future of work as we help businesses grow while creating more economic opportunities so people have better lives. We can’t accomplish these bold goals without extraordinary talent in place,” said Stephane Kasriel, CEO of Upwork, in a statement. “Lars is an ideal fit for Upwork as we move forward, and Hayden has proven herself to be invaluable to driving our efforts ahead.”
Lime Hires Head Of Brand And Content
Last week, Lime hired Stacey Kawahata to be the company’s global brand and content director. Kawahata comes to the company after spending only a few months at Acreage Holdings, a New York-based cannabis company.
Prior to that Kawahata spend four years at Vice Media as strategy director. According to Ad Age, Kawahata will oversee “brand campaigns, social media, and content strategy.”
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, May 31. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Chief Marketing Officer||Stila Cosmetics||New York, NY|
|Vice President, Film Marketing||Warner Bros.||Burbank, CA|
|Chief Marketing Officer||ThirdLove||San Francisco, CA|
|VP, Investment Marketing||Prudential||Shelton, CT|
|Vice President of Marketing||sbe Entertainment Group||Los Angeles, CA|
|Vice President of Marketing||Belkin||Playa Vista, CA|
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