This week’s marketing shifts include Kia Motors America filling their head marketer role, departures at Foxtel’s Kayo streaming service, the appointment of a CMO at Varsity Tutors, a newly appointed EVP and CMO at Advance Auto Parts, a former Visa and PepsiCo marketer Shiv Singh joining DTC health tech company Eargo as chief marketing officer, Fox News Media seeing the return of Jason Klarman as EVP of marketing, Lincoln Center tapping Leah C. Johnson as chief communications and marketing officer, Sesame Workshop naming a new CMO, Carnival Cruise Line Australia’s director of marketing departing from the role and Kraft Heinz’s former CMO finding a new CEO role.
Kia Motors America Brings On New Marketing Director
Kia Motors America has found a replacement for exiting head marketer Saad Chehab, according to Auto News.
Former Mazda North America marketing VP Russell Wager joins the Korean automaker to lead all marketing activities, effective immediately. Wager’s six-year tenure at Mazda coincided with a U.S. sales boom of 8.4% for the company. He’ll report to Kia Motors America COO Michael Cole in his new position.
Kayo Loses Chief Sales And Marketing Officer
Kayo, a recently launched sports streaming service from Foxtel, has lost its chief sales and marketing officer, Mumbrella reports. This comes immediately after the departure of Foxtel’s content marketing director.
Carly Loder, who was elevated to CMO in February of last year, previously served as director of marketing communications at Fox Sports. In a statement from Kayo’s spokesperson, the company noted that they are “in the process of identifying the right marketing capability to lead the next phase of growth at Kayo Sports.”
Varsity Tutors Names Chief Marketing Officer
Varsity Tutors announced the appointment of their new CMO, the former chief marketing officer at Dollar Shave Club, Adam Weber.
Weber has been a brand-builder for over 14 years and joins the St. Louis-based live learning platform amid several changes, including the appointment of a new chief technology officer.
The announcement for these new hires noted that “these strategic additions are Varsity Tutors’ latest move to continue bolstering its presence in the edtech space, including the recent acquisition of Los Angeles-based Veritas Prep.”
Advance Auto Parts Names New EVP And CMO
Jason McDonell is slated to join Advance Auto Parts as their new executive vice president and chief marketing officer, effective July 29th.
McDonell most recently served as president and GM for PepsiCo Foods Canada, where he led the company’s “Crash the Super Bowl” digital crowdsourcing campaign.
In a press release announcing his new position at the automotive aftermarket parts provider, McDonell’s responsibilities include “all marketing activities across the Advance family of brands, including Advance, Carquest, Worldpac and Autopart International.”
Former Visa, PepsiCo Marketer Joins DTC Startup
DTC health tech startup Eargo announced the hiring of Shiv Singh as chief marketing officer today.
Singh formerly served as SVP, global head of innovation, go-to-market and SVP, global head of digital & marketing transformation at Visa, Inc. He was also previously the global head of digital at PepsiCo Inc.
In his previous role at Visa, Singh oversaw the launch of Visa.com while activating sponsorships with the Olympics and NFL. At PepsiCo, he oversaw the company’s digital media and marketing campaigns. He joins Eargo alongside CFO Adam Laponis and VP of software engineering, Fernando Cruz.
Jason Klarman Tapped By Fox News Media As Marketing EVP
Jason Klarman, who was part of the team that launched the Fox News Channel in 1996, is returning to Fox News Media as EVP of marketing.
The Wrap reports that Klarman will oversee brand strategy and marketing for properties including FNC, Fox Business Network, Fox News Digital, Fox News Radio, Fox News Headlines 24/7, Fox News podcasts and the direct-to-consumer subscription streaming service Fox Nation.
In his time away from Fox News Media, he oversaw marketing for USA Cable and Bravo Media, serving as CMO for Fullscreen Media as well.
Lincoln Center Names Leah C. Johnson To New Chief Marketing Role
Lincoln Center for the Performing Arts announced the appointment of Leah C. Johnson to the new role of chief communications and marketing officer. In this position, Johnson will be tasked with “uniting LCPA’s strategic communication and marketing functions,” reports Broadway World.
She joins the LCPA after founding LCJ Solutions, a strategic communications firm. Her previous tenure also included SVP of corporate affairs at Citigroup, Inc, VP of corporate communications for Standard and Poor’s and numerous board titles at the Museum of the City of New York, Board of New York Public Radio and The Dalton School.
Samantha Maltin Joins Sesame Workshop As CMO
Sesame Workshop, the non-profit educational organization behind the award-winning show “Sesame Street,” has brought on Samantha Maltin as
Maltin held previous positions in brand marketing roles, most recently at Schireson, a data consulting firm, as well at A+E Networks where she led marketing for the History channel and oversaw a network rebrand. She then ran A+E’s Corporate Marketing & Innovation team. Prior to that, Maltin spent 15 years in various roles at Viacom/Nickelodeon.
Ex-Kraft Heinz CMO Is Now Health Supplement CEO
Eduardo Luz, the former Kraft Heinz CMO, has a new chief executive position at health supplement brand 8Greens. As reported by The Drum, Luz’s departure from Kraft Heinz came at a “tumultuous period” for the company.
Carnival Cruise Line Australia Marketer Departs
Jayne Andrews, Carnival Cruise Line Australia’s director of marketing, will be stepping down at the end of August to pursue her next professional endeavor.
In an interview with CMO, Andrews noted her impetus for seeking out a new position. “After five-and-a-half years, I knew I needed a new adventure, new brand or brands to build. I haven’t secured my next role yet, but I wanted to be transparent with my team here, give them an extended time to find a new Jayne.”
“There is never a good time to leave an awesome role, but I knew if I didn’t bite the bullet, I would never do it,” Andrews said.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, July 19th. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Chief Marketing Officer||SharkNinja||Needham, MA|
|Vice President, Film Marketing||New York University||Brooklyn, NY|
|Chief, Marketing And Communications Officer||SCRRA/Metrolink||Los Angeles, CA|
|Senior Vice President of Marketing||Clear Channel Outdoor||New York, NY|
|Vice President of Marketing, International||Roku||San Jose, CA|
|Chief Marketing Officer||Founders Brewing Co.||Grand Rapids, MI|
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