This week’s marketing moves include the promotion of JP Richards to co-president of worldwide marketing at Warner Bros. Pictures, the appointment of Scott Hargrove as global CMO and EVP of California Pizza Kitchen, Shearman & Sterling naming Nora Shearer to the long-vacant CMO role, the resignation of Victoria’s Secret chief marketing officer Ed Razek, the first appointment of a CMO at Domino’s and Taco Bell’s chief brand officer Marisa Thalberg leaving the company.
JP Richards Promoted To Co-President Of Worldwide Marketing At Warner Bros.
Warner Bros. Pictures has announced the promotion of JP Richards to the role of co-president of worldwide marketing at Warner Bros., reports The Wrap.
Richards previously served as EVP of worldwide marketing and chief data strategist at Warner Bros. Pictures, overseeing campaigns for a number of releases. He joined the entertainment company in January 2015. Prior to that, he spent 12 years at Universal Pictures as SVP of digital marketing.
Scott Hargrove Named CMO, EVP At California Pizza Kitchen
California Pizza Kitchen is spicing up its marketing team with the appointment of Scott Hargrove in the dual role of executive vice president and global chief marketing officer, The Drum reports.
Hargrove recently served as head of brand and consumer marketing for Snap and cut his teeth for 15 formative years at Coca-Cola.
Jim Hyatt, chief executive and president at California Pizza Kitchen, welcomed Hargrove’s experience in a statement announcing the appointment
“Scott brings to our table an impressive record driving impact at some of the world’s most beloved consumer and tech brands, with a unique blend of digital savvy, creative storytelling and global brand-building expertise.”
Nora Shearer Joins Shearman & Sterling
Shearman & Sterling announced the appointment of Nora Shearer as the firm’s new CMO.
Shearer will fill the position that’s been vacant for more than a year and take over for David McLune, who left for Hogan Lovells in May 2018.
She joins the firm from Norton Rose Fulbright, where she served as a chief marketing officer and has over 20 years’ experience in the legal and finance industries, with a focus on marketing and business development strategy.
At Shearman & Sterling, Shearer will lead the firm’s business development, as well as marketing and communications teams.
“Nora has an impressive track record of developing and executing international business development strategies and I am delighted to welcome her to the firm. Her vision and in-depth understanding of the legal marketing landscape will be invaluable to us as we continue to implement the firm’s strategy,” said Kimberly Gardner, Shearman & Sterling’s executive director of strategy and innovation.
Victoria’s Secret CMO Ed Razek Is Out
Victoria’s Secret CMO Ed Razek, who recently found himself embattled for his controversial comments regarding representation and the VS brand, is retiring from the position.
The resignation comes at a time when Victoria’s Secret is struggling to find a brand identity fit for changing times.
Razek joined the company in 1983. He’s exiting the women’s lingerie company in coincidence with the casting of their first openly transgender woman as a model.
Domino’s Hires First Chief Marketing Officer
Domino’s is hiring their first CMO, former VP of marketing and food development at McDonald’s, Emily Somers. Somers will be replacing former sales and marketing director Tony Holdway, who departed in June. She begins her new role on August 12th.
Taco Bell’s Chief Brand Officer Leaves Company, Nixes CMO Role
Taco Bell’s chief brand officer is vacating her role.
Marisa Thalberg first joined the restaurant chain four years ago as chief brand engagement officer, later becoming chief marketing officer before again being elevated with the title of global chief brand officer.
During her time leading the marketing efforts for Taco Bell, Thalberg oversaw numerous initiatives to expand Taco Bell’s cultural relevance, such as concept pop-up stores, a Taco Bell-themed hotel in Palm Springs and multiple movie trailer spoofs to announce new menu offerings.
She will continue to serve in an advisory capacity for Yum Brands Inc., Taco Bell’s parent company. Melissa Friebe, SVP of marketing, and Tracee Larocca, SVP of advertising and brand engagement, will fill in for Thalberg’s duties; Taco Bell has stated they will not be seeking a replacement for the chief marketing officer role.
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Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, August 5th. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.
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