This year, the 35th annual Sundance Film Festival showcased 118 feature films from 27 countries and was accompanied by a number of activations celebrating multicultural storytelling, health and wellness and up-and-coming creators. See which brands became the talk of Park City, Utah, ahead.

Adobe Panels Highlight Next Generation Of Creators

As a longtime sponsor of Sundance, this year Adobe doubled down to highlight diverse voices and the up-and-coming next generation of creators via panels and discussions as well as a private screening of Some Kind of Heaven presented by Adobe and Sundance Ignite.

HBO, TNT And TBS Host Multicultural-Focused Panels

HBO, TNT and TBS held a pop-up called “Our Stories to Inform” across three days. The invite-only event reflects the brands’ dedication to multicultural storytelling and includes panels, exclusive dinners with casts and more interactive moments to highlight their ongoing initiatives engaging African American, Asian American, LGBTQ+ and Latinx audiences.

HBO also hosted an immersive pop-up experience at OP Rockwell in support of the six-part documentary series McMillion$, debuting on HBO on February 3. Through an interactive game, guests will experience the true story of the $24 million McDonald’s Monopoly scandal.

Kia Telluride Supper Suite Shuttles Celebrities

Taking over The Mustang restaurant once again, Kia Motors hosted a dining experience with Marbl Toronto, and with a fleet of its new Kia Telluride transported celebrities at the festival. The carmaker also hosted the annual Collider Portrait and Media Studio where interviews with filmmakers, actors and influencers were conducted and cast portraits were snapped. The Supper Suite’s official spirits sponsor is William Grant & Sons.

Wellhaus Hosts Multi-Location Pop-Ups

Wellhaus partnered with three local venues to create a host of health-focused experiential activities including spa treatment junkets, premiere parties and panel discussions on cannabis and other topics. Venues include the Wellhaus Spa Experience at the PuraVida Spa at Sky & Main Hotel, the Wellhaus Café experience at Main Street Deli featuring organic coffees and healthy snacks and the Wellhaus Lounge at Old Town Cellars.

Chase Sapphire Throws “Sound Check” Concert For Cardholders

Chase Sapphire tapped DJ Mark Ronson for its “Chase Sound Check” concert exclusive to cardholders, which was held at TAO Park City’s pop-up. The brand also served up panel discussions with the Los Angeles Times and cast parties for films including The Nest and Iron Bark in addition to a chef demo from Top Chef season 14 winner Brooke Williamson.

Barry’s Bootcamp Offers Free Workouts

Courtesy of Barry’s Bootcamp, festival-goers got to sweat it out at one of 60 workouts, some of which were led by the company’s founder Joey Gonzalez and top instructors from Los Angeles and New York. 

Acura Festival Village Displays Full Car Lineup

A presenting sponsor for the last 10 years, Acura returned with a week of activations and daily live performances. Highlights include discussions led by Wall Street Journal and The Atlantic on the Acura Stage and transportation for filmmakers provided by Acura MDX SUVs. Acura also hosted the premiere party for Glenn Close and Mila Kunis’ Four Good Days and for Sylvie’s Love starring Eva Longoria. The brand displayed a full vehicle lineup to spotlight its hybrid car, the NSX. Inside the Acura Festival Village, celebrity interviews with the festival’s top talent were hosted by Kevin Smith.