This week’s executive moves include promotions for two Columbia Records’ senior vice presidents of marketing, Intel nabs a GPU guru to direct product marketing and the former Jack In The Box CMO becomes The Habit’s first chief brand officer.
Also, Grand Rounds hiring an Intel veteran as CMO, a former Hershey’s brand VP starts a new marketing career at Medifast and The Honest Company adds Coca-Cola’s award-winning CMO to its Board of Directors. We also saw a “rejuvenation” hire for Avon, Fluxx hires a CMO, Walker Zanger welcomes a new marketing director and Foxwoods Casino hires a vice president of brand marketing. Plus, a dynamic shift for Volkswagen Australia’s customer experience role and The Trade Desk’s CMO joins the Cision Board of Directors. Snap loses its WarnerMedia hire after just two months, Jungle Creations names its first CMO and Topdeck Travel hires a global marketing head. Times Internet hiring a CMO for its newly acquired YouTube competitor, Bardstown Bourbon Company lands a new marketing VP, Tui UK and Ireland names its first director of brand marketing and Holloway Friendly promotes for a marketing director position.
Columbia Records Promotes For SVP Of Marketing Position
Jay Schumer has been promoted to senior VP of marketing for Columbia Records in New York. Schumer was previously the vice president of marketing and before that, worked his way up through several positions at the Sony Music label.
Columbia Records general manager Jennifer Mallory said of the promotion: “Jay is an incredibly creative marketing executive with a very intuitive understanding of the business. His deep knowledge and passion for music, as well as his years of experience, make him a powerful marketing force at Columbia. I’m certain he will thrive in his new role continuing to drive strategy and lead the wider team to develop cutting-edge campaigns for our artists.”
Columbia Records Ups West Coast SVP
Erika Alfredson has also been promoted to senior VP of marketing for Sony Music imprint Columbia Records in Los Angeles. Alfredson served as vice president of marketing in New York and will now lead the West Coast marketing team.
Alfredson joined the Sony Music Label Group in 2005, working as a retail marketing representative. Doneen Lombardi, head of marketing at Columbia Records said: “It’s been a tremendous experience working with Erika over the years and witnessing her growth as an executive. She is an invaluable asset to our department and all of Columbia joins me in congratulating Erika on her promotion.”
Cision Adds Trade Desk CMO To Board Of Directors
Susan Vobejda, chief marketing officer for The Trade Desk, has been appointed to Cision’s Board of Directors, the company announced Friday. Vobejda was named one of Forbes’ most influential CMOs in 2018.
“Susan brings a passion for brand building, an impressive background in strategic marketing and advertising, and a strong track record in the digital transformation of major brands to the Cision Board,” said Kevin Akeroyd, Cision CEO on the appointment. “We are committed to bringing data, technology, and measurement to communications, showcasing the role of earned media as a true business results driver on par with paid and owned media. Susan’s fluency in these areas across global B2B and B2C organizations will assist us in making our vision for a new era of communication a reality.”
Ex-Intel CMO Becomes Grand Rounds’ First Marketing Chief
Medical technology company Grand Rounds has appointed Deborah Conrad as its first chief marketing officer. Conrad joins the company after 27 years at Intel, serving as CMO the last six years. As Grand Rapid’s first CMO, Conrad will focus on elevating the brand and accelerating the company’s growth in the emerging employee health navigation category.
Speaking on the high-profile hire, Owen Tripp, CEO and co-founder of Grand Rounds said: “I’m confident that Deborah will connect us on a deeper level with our members, employer customers and provider partners to realize our vision of unparalleled, quality care.”
Former Jack In The Box CMO Becomes The Habit’s First Chief Brand Officer
The Habit Restaurants Inc. has named former Jack in the Box CMO Iwona Alter its chief brand officer. Alter brings 13 years of restaurant industry experience to the newly created position starting on December 10. She worked at Jack in Box since 2005, with the last two years as CMO. Previously she held various marketing roles at Elmer’s Products, Shiseido Company Ltd., Johnson & Johnson and J. Walter Thompson.
“Iwona is a proven leader and marketing innovator and we are pleased to welcome her to The Habit team,” The Habit Restaurants CEO Russ Bendel said in a statement. “We believe that her extensive restaurant and leadership knowledge, combined with her expertise in marketing, brand management and advertising will be a great asset to the company as we continue to focus on key initiatives surrounding quality, convenience and innovation.”
Former Coca-Cola CMO Joins Honest Company Board Of Directors
Katie Bayne has been appointed to the Board of Directors for The Honest Company, the brand announced on Thursday. Bayne brings nearly 30 years of consumer marketing experience to her new position, including CMO of the Coca-Cola Company, where she created the brand’s loyalty program and led her team to multiple awards, including Lions, Clios and an Emmy. At Coca-Cola, Bayne worked her way up from a brand manager to senior vice president of global center, working over Coca-Cola and all sparkling brands.
“Creating more diversity within our business is critical to executing our strategy,” said Nick Vlahos, The Honest Company CEO. “As we continue to grow and expand into new markets around the world, we need to mirror the communities that we serve within our own operations. Katie is an exceptional, proven business leader who truly understands our mission and business, and I look forward to her support as we continue on our journey to becoming a global brand.”
Avon Names New Execs Amid Restructure
Avon has appointed James Thompson as chief beauty and brand officer. Thompson joins the legacy beauty brand after 24 years at Diageo North America, where he served as chief marketing and innovation officer. In his new role, Thompson will lead Avon’s “rejuvenation” efforts. Prior to Diageo, Thompson had positions at Guinness Brewing and Unilever.
Alex Long will transition from global vice president of global brand marketing to GVP of global commercial marketing.
Fluxx Appoints Chief Marketing Officer
Philanthropy connection group Fluxx has named Jill Richards as its new CMO. Richards previously led marketing strategy and execution for Appthority, as well as similar roles at Stitch Labs and Terracotta.
“We’re thrilled Jill has joined Fluxx’s leadership at this important time in the company’s evolution,” said Madeline Duva, CEO of Fluxx. “Against a backdrop of policy and other changes that are leaving people in need, it’s more important than ever for foundations and nonprofits to effectively collaborate. Jill’s experience and expertise in marketing and management will be crucial to building the scalable, secure network Fluxx envisions for those we serve.”
Walker Zanger Appoints Director Of Marketing
Erika Egede-Nissen has been named the director of marketing for Walker Zanger. Egede-Nissen joins the luxury stone and tile brand from Caesarstone US, where she served as director brand marketing.
Foxwoods Casino Resorts Hires VP Of Brand Marketing
Foxwoods Casino Resorts has appointed Anika Howard as its vice president of brand marketing and digital. Howard previously served for six years at IGT, where she launched iLottery for the Illinois State Lottery and Georgia Lottery.
In this new role, Howard will lead Foxwoods’ advertising, public relations, digital marketing, sponsorships, marketing, web and social business efforts in addition to working closely with resort operations and loyalty marketing teams
Volkswagen Group Australia Consolidates Marketing, CX Roles
Executive shifts continue at Volkswagon Group Australia this week. Ben Wilks, general manager of marketing, has been appointed the general manager of sales for passenger vehicles. Wilks served in a marketing capacity for nearly five years.
Wilks’ marketing duties have been absorbed by Jason Bradshaw, Volkswagon Group Australia’s director of customer experience. Bradshaw has held this position with the brand since 2015.
Medifast Nabs Hershey VP As Chief Marketing Officer
Tony Tyree has been appointed chief marketing officer for Medifast. Tyree joins the health brand with 20 years of experience in the consumer packaged goods industry, serving most recently as vice president of global snacks at Hershey. Prior to Hershey, Tyree worked for almost at decade at Kraft Foods, and had posts at Mondelez, LifeSavers and Kellogg.
As CMO, Tyree will lead the company’s marketing, scientific and clinical affairs, nutrition support, product development, and strategic planning and program management teams.
Former WarnerMedia Exec Exits Snap After Two Months
Snap vice president of global business solutions Kristen O’Hara has exited the company not long after she joined. O’Hara left her job as CMO of WarnerMedia when Snap CMO Evan Spiegel offered her a chief business officer position. Two days later, the offer was instead given to Jeremi Gorman, Deadline Hollywood reports, so O’Hara is moving on.
In a memo to employees, Spiegel commented: “In her time here, Kristen had an immediate and positive impact on the company. She had a deep understanding of our business from the outset and forged strong client relationships that we will continue to build upon. I will miss the leadership and enthusiasm she brought to the organization and wish her only continued success.”
Jungle Creations Appoints First CMO
Publisher Jungle Creations has named Charlotte Emmerson its first chief marketing officer. Emmerson previously served as CMO for The Guardian. In her new role, Emmerson says she will bring different aspects of the business together to “drive greater affinity and awareness of its unique offering in the industry and among consumers.”
Jungle Creations’ content includes VT, Twisted, Four Nine, Four Nine Life Hacks and others. The brand won a Bronze Lion at Cannes this year for its campaign “Little Casanova.”
Topdeck Travel Hires Global Head Of Marketing
Youth-focused travel group Topdeck Travel has appointed Anna Fawcett to the position of global marketing head. Fawcett previously worked at VisitBritain as global influencer manager. In her new position, Fawcett will be charged with developing a global marketing strategy to develop Topdeck Travel’s current position in the market and its continued growth.
Topdeck Travel global general manager Daryl Raven said of the new hire: “Anna’s appointment provides Topdeck with some exceptional marketing expertise. Anna brings with her great industry experience. We’re excited to leverage her skills as we continue to grow, develop and innovate our brand and our business.”
Times Internet Appoints CMO For Newly Acquired MX Player
Abhishek Joshi has been named chief marketing officer and head of business partnerships for MX Player, the video app recently purchased by Times Internet. Joshi most recently served as SVP and head of digital marketing, subscriptions and content licensing for Sony Pictures Network India (SPNI). He has also served in a number of marketing roles for brands including Reliance Big Pictures and ABP Group.
In July, Times Internet acquired MX Player, a video streaming app similar to YouTube that boasts 175 million monthly users in India.
Bardstown Bourbon Company Appoints VP, Brand Sales And Marketing
Ahead of the 2019 product launch, Herb Heneman has been appointed vice president of brand sales and marketing for Bardstown Bourbon Company (BBCo). Heneman brings 20 years of experience in sales and marketing to the American Distillery, having served as general manager at Southeast Division at Sazerac Company, Inc. and brands such as Buffalo Trace, Blanton’s, Stagg, EH Taylor and Weller. He was also a managing partner in his own agency, providing marketing for Red Bull and others.
In his new role, Heneman will manage BBCo’s brand portfolio, including the development and execution of its sales, marketing and distribution strategy, building its sales and marketing team and helping to develop and position the company’s innovative products.
Tui UK And Ireland Appoints First Director of Brand Marketing
Travel and hospitality company Tui UK and Ireland has appointed Toby Horry to the newly created role of director of brand marketing and content. Horry previously worked three years at Tesco, where he held roles in customer propositions and director of marketing.
In his new role, Horry will take on responsibility for the brand marketing and content teams.
Holloway Friendly Promotes For Sales And Marketing Director
Income protection service Holloway Friendly has announced the promotion of Andy Rowson to sales and marketing director. Rowson has been at Holloway Friendly for a year and a half, serving as head of distribution. Prior to joining Holloway Friendly, he ran his own company as a financial service consultant.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, November 2. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Global Head of Brand Marketing||Uber Eats||San Francisco, CA|
|VP, Marketing & Communications||Boingo||El Segundo, CA|
|VP, Originals Marketing||Starz||Los Angeles, CA|
|VP, Marketing, Brand & Customer Strategy||Banana Republic||San Francisco, CA|
|Head of Marketing, Stephen Curry||Under Armour||Baltimore, MD|
|VP, Marketing Strategy Operations||Paramount Pictures||Hollywood, CA|
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