The woman’s role in society is very different now than it was even just a few decades ago. For Women’s Day, Budweiser revamped some of its print ads from the 1950s and 1960s to reflect modern values. The activation was created in partnership with #SeeHer, a non-profit organization devoted to the equal representation of men and women in media and advertising.
Each of the ads has been reimagined by female illustrators to more accurately reflect modern sensibilities. One ad, for example, showed a woman pouring her husband a beer while he was hard at work. The new ad shows the same couple taking a break from working on the project together. Another ad originally put a bride front and focuses on the role of homemaker. The new version shows the same woman, but she is surrounded by friends.
Budweiser’s campaign will appear online and in print ads featured in The New York Times, Los Angeles Times and Chicago Tribune
Uber released a three-part video series in the UK that celebrates pioneering women from London. Over the years, British Heritage has honored notable pioneers with a blue plaque. Uber is calling attention to the fact that only 14 percent of them are for women and asking its passengers to nominate more women to British Heritage. Three women—GRL PWR Gang founders Kirsti Hadley and Naysap, as well as director and dancer Kelechi Okafor take viewers through London to point out inspiring women that either received a plaque or should have.
An app takeover March 8 alerts riders when they pass one of these blue plaques or “celebratory” destinations that Uber designates on the map, such as where a pioneering woman lived or worked.
Visa introduced its Visa Everywhere Initiative in 2015 and introduced its first Women’s Global Edition on Friday. The global program invites women entrepreneurs to tackle problems such as how they could transform consumer payments and/or commercial experiences. Those with the winning solutions in each category will receive $100,000.
The program will culminate with a finals event to be held during the kick-off of the FIFA Women’s World Cup France 2019.
HBO shared a video tribute called #BecauseOfHer that encourages women to start a little trouble and make their voices heard, as told through a quote by filmmaker Nora Ephron (Sleepless in Seattle). The video features several characters from HBO shows such as Game of Thrones, Veep and Westworld, but also films like Norma Rae.
— HBO (@HBO) March 8, 2019