It now seems like a requisite that all blockbuster films make their debut in 3D, but Prince of Persia: The Sands of Time will not when it releases this May. When asked at Wondercon why this was, producer Jerry Bruckheimer explained the logistical issues.
“At the time Avatar hadn’t come out,” said Bruckheimer. “At the time we went to Disney and said we’d like to do it in 3D, and for whatever reason it was really costly. And the cameras at the time weren’t as advanced as they are today.”
The success of movies based upon game properties has been spotty at best, and director Mike Newell wanted to make sure Prince of Persia: The Sands of Time hit the right notes. “I think Jerry and I felt that it was going to be a very important thing that he and I should feel the same about it,” said Newell. “We should feel good about it. This was not going to be a postmodern tone, by which I mean you do something heroic, you turn to the camera, and you wink. We didn’t want that at all.”
Source: IndustryGamers {link no longer active}
