A survey from CMO Council today of 600 senior marketing executives said that 59 percent have no inclination to switch their ad agencies. Additionally, 35 percent rated their agency partners as “pretty good” and 17 percent said they were “extremely valuable.”
Other results show that just eight percent of those looking to change their business practices cited their ad shop; comparatively, 17 percent said they’d switch Web design and 14 percent said they’d change their PR practices. With the worst of the recession expected to be over, roughly 75 percent of executives indicated they will either increase or keep their ad budgets the same.
Source: Ad Week
