Adknowledge has announced that it has raised over $200 million in debt and equity financing for future acquisitions. Adknowledge is looking to expand across less direct methods of online advertising, like casual gaming, email, social networks, display, mobile, and domain inventory.
“It’s easy to advertise with Google, Bing and Facebook, but much tougher to reach the rest of the Internet because it’s so fragmented,” said Scott Lynn, chief executive officer of Adknowledge. “We believe there are currently too many intermediary companies that make it very confusing and inefficient for advertisers to buy and execute their advertising campaigns across the tail. With this new investment, we will continue to further our goal of creating a ‘must buy’ marketplace for online advertisers.”
“Adknowledge has experienced tremendous growth since its founding, and we believe advertisers will continue to utilize the company’s sophisticated technology platform to streamline their marketing efforts,” said JMI Equity General Partner, Brad Woloson, who has joined Adknowledge’s Board of Directors. “We are excited to have the opportunity to work closely with Scott and the Adknowledge team and lend our expertise in online advertising to help them capitalize on their many growth opportunities.”
