Flurry indicates that Amazon users generate 89 percent of what an average iTunes AppStore mobile user does, compared to just 23 percent for Google Play. This shows the difficultly that Google has in monetizing its mobile platform, despite over 300 million of the devices sold worldwide.
Source: Blog.Flurry.com
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
