Developer Rovio has announced that the there will be a movie tie-in with Rio. The 3D movie from the creators of Ice Age will see the Angry Birds game promoted along with the movie in TV commercials and other marketing, with the character Rio appearing in the new version of theAngry Birds game.
“We are like birds of a feather,” said Peter Vesterbacka of Rovio. “This gets us massive global visibility, as if we had made our own movie.”
“We think of how Mario has been around as a game character for more than 25 years and feel like we are just getting started,” Vesterbacka added.
Rio opens in theaters on April 15.
Source: VentureBeat
