An iPhone app for Pepsi’s Amp Energy drink has a mature rating from Apple, reports Adweek. The drink’s promotional app Amp Up Your Score targets young men with tips and lines for identifying types and picking up women. Along with pick-up lines, the app helps pinpoint types of women such as cougar or tree-hugger and even maps nearby locations to meet them.
Adweek points out how apps with even riskier material have lower ratings. Some see it as a sign of varying standards with how Apple rates apps.
Read more at Adweek {link no longer active}.
