Marvel’s The Avengers will see over 600 pieces of merchandise tied to the film at Walmart alone. Helping promote this will be a new augmented-reality app tied to the film in order to locate the merchandise.
Those that download the Super Hero AR app from iTunes or Android Market and have instant access to Hawkeye. Unlocking the rest of the heroes involves going to proper locations within the venue.
“We are happy to have Walmart’s tremendous support behind the release of Marvel’s The Avengers,” stated Mark Rhodes, SVP of North American Retail Development at Marvel Entertainment. “We are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way.”
“Walmart is bringing this summer’s most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming,” added Seong Ohm, SVP and general merchandise manager for entertainment, Walmart U.S. “We’re committed to creating engaging and fun experiences at Walmart, and we’ve tapped different areas of the store for movie fans to interact with the mobile app while shopping the more than 600 ‘Marvel’s The Avengers’ merchandise available.”
The Avengers will have an absolutely staggering number of official marketing partners. Below is an image of some of the sponsors, which includes Harley-Davidson, Acura, Dr Pepper, Hershey’s, Visa and more.
Source: Brand Channel