The BBC has a line up of properties well known around the world, including Dancing With The Stars, Top Gear and Dr. Who. The company would like to take a transmedia approach to its various popular brands going forward and would like if consoles made cross-marketing of such brands easier going forward.

Defiance is a good example from SyFy, where if you can think of them holistically from the get-go it’s much more important,” said Robert Nashak, BBC’s executive vice president for digital entertainment and games. “I’m a big believer in games and media properties really working together. I used to do Harry Potter games for EA, and you were always trying to hit the movie deadline. That rush never worked. You can only get so much of the creatives’ time.”

“As a media company, for example, one of the things I’m interested in is can we cross-merchandise our stuff on the system When you go to iTunes and you look up Dr. Who, you get the TV show, you get the app, you get audio clips – it’s all there on the same thing. We sell and rent a lot of video on Xbox, through Netflix or through the Xbox video service,” he added. “We have a great partnership with Forza where we’ve integrated it with Top Gear. We’ve been trying to do as much as possible cross-merchandising, so that people get a sense of all the different ways a brand can get into their life. Creating new strategic gateways into these brands is important, and if Xbox does its job right I think Microsoft is going to develop a great cross-merchandising place for us.”

Source: GamesIndustry International