As important as budget is the way you spend it, we all know that. It doesn t pay to be too thrifty until you have a strategy that maximizes every dollar spent, and Budgets Are Sexy {link no longer active} (are they ) has some analysis on the matter.
The boil it down to a few bulletpoints:
– Use Twitter Search to see trends in user conversations about a product
– Shop Social Communities (they recommend Buxr) to see what people are actually buying
– See What Your Facebook Friends Say, using Facebook apps like What I Want to see what that targeted audience is looking for
– Use Product Review Aggregators, again to see the feeling a general audience has about released products
Social media gives you a chance to really analyze the public s perception of a released or upcoming product, and you should give these tools a chance to bring you more insight.
[more at Budgets Are Sexy] {link no longer active}
