Burger King has announced that they are parting ways with their advertising company of seven years. The partnership developed notable campaigns like Subservient Chicken, the Facebook stunt Whopper Sacrifice, and the plastic-faced “King” mascot.
“Burger King Corp. and Crispin Porter & Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years, said a joint statement. During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each other’s work and wish each other much success in the future.”
Burger King has been going through some tumultuous changes in the past year and a half, having three different VP-Global Chief Marketing Officer and a change in the marketing department to align the company’s global brand marketing and global operations teams.
Source: Ad Age
