Unlike many of its competitors, Activision hasn’t made a strong push into social gaming. Speaking at the 13th Annual Pacific Crest Global Technology Leadership Forum, Activision Publishing CEO Eric Hirshberg explained his company’s philosophy.
“Call of Duty has more players who pay-to-play online than any Facebook game and our players pay more per player on average than any Facebook game, said Hirshberg. “They’re also more engaged – the percentage of Call of Duty‘s monthly unique players that play the game every day is higher than that of the top three Facebook games.”
“We feel [Activision’s] strategy continues to be very well aligned with the market opportunity, Hirshberg continued. “Despite all the hand-wringing in our industry right now, people aren’t gaming less. In fact, they’re gaming more than ever. They’re just doing it with fewer games, and they’re spending more time playing those games than ever before. Last year, of the top 10 best-selling games, all 10 of them were based on strong existing franchises, and nine of those 10 were online enabled.
Source: Gamasutra
