KFC announced the hiring Andrea Zahumensky to lead the company’s marketing operations. Beginning in December, Zahumensky will assume the role of chief marketing officer, and contribute to build the brand’s turnaround efforts in the US.
“Andrea is a highly regarded marketing professional with a 20-year track record of success building multi-billion dollar brands globally,” said Kevin Hochman, president and chief concept officer of KFC. “With her transformative approach to marketing and ability to build and inspire teams, I’m confident she is the right leader to continue to drive KFC’s marketing efforts to the next level.”
Before joining the fried-chicken company, Zahumensky worked at Procter & Gamble for two decades, rising to the position of brand director for the company’s baby care business in North America. In the role, she spearheaded efforts to rebrand Pampers to better appeal to millennial parents.
Jamba is tapping Claudia Schaefer for the role of chief marketing officer, replacing Rachel Phillips-Luther, who is departing to pursue other interests.
Schaefer has worked with restaurant brands for more than 20 years, most recently serving as chief marketing officer for Cheddar’s Scratch Kitchen since 2015. She has also held executive positions at Brinker International and T.G. I. Friday’s.
Andrew Donkin and Pamela Catlett are departing from their respective roles at Under Armour, according to The Wall Street Journal. Donkin served as chief marketing officer, and Catlett was the head of the company’s women’s clothing department.
“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” said Bob Bakish, CEO of Viacom. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
Before throwing in with Viacom, Day worked at AwesomenessTV as the company’s first-ever chief digital officer and later chief business officer. Prior to that, she was chief executive at Blip Networks before it was acquired by Maker Studios.
CBS Television Network has brought on Radha Subramanyam as executive vice president and chief research and analytics officer.Prior to signing on with CBS, Subramanyam held executive research roles at iHeartMedia, Yahoo! and Nielsen.
Dustee Jenkins has joined Spotify as its latest head of public relations as the music streaming service prepares for its upcoming IPO in 2018. Jenkins joins the streaming service after a seven-year tenure at Target, where she also led the company’s PR team. Prior to joining Target, Jenkins ran communications for the Department of Housing and Urban development under president George W. Bush.
Bleacher Report is promoting Brian Kelly to the position of senior vice president of ad sales.
“Brian has been on the frontlines telling the Bleacher Report story to our ad partners and helping them tap into our highly engaged, millennial audience,” said Howard Mittman, Bleacher Report’s CMO. “We are excited to have him take on additional responsibilities as we continue delivering to our audiences the interesting stories beyond the scores.”
Kelly has worked with Bleacher Report’s parent company, Turner Sports, for more than seven years, most recently as vice president of integrated sports ad sales.
Norwegian Cruise Line has hired Karen Sequeira as their latest marketing and PR director for the UK, Ireland, Middle East and Africa regions. Previously, Sequeira held the same title at Azamara Club Cruises.
“2018 is set to be a busy year with the launch of Norwegian Bliss, and with Karen’s experience and in-depth knowledge this will strengthen the brand, and we look forward to the support in our ever-increasing focus in these regions,” said Nick Wilkinson, managing director of Norwegian Cruise Line.
Christopher Bailey, currently the chief creative officer of Burberry, will be departing the company in early 2018. Bailey, who was also Burberry’s CEO at one time, has been with the brand for 17 years and was a driving force in its stylistic and business growth.
“Burberry has undergone an incredible transformation since 2001, and Christopher has been instrumental to the company’s success in that period,” said Burberry CEO Marco Gobbetti. “While I am sad not to have the opportunity to partner with him for longer, the legacy he leaves and the exceptional talent we have at Burberry give me enormous confidence in our future.”
Burberry has not announced who will fill the soon-to-be vacant position, but reported in its press release that Bailey will assist the executive team transition until December 2018.
Hard Rock International has promoted Edward Tracy to the position of Asia CEO, representing the corporation’s increased focus on developments in the region.
“As the former CEO of Sands China and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” said Jim Allen, chairman of Hard Rock International.
As CEO of Sands China, Tracy oversaw a staff of 30,000 and was named one of “The Best-Performing CEOs in the World” by Harvard Business Review in 2014.
Paramount Network has promoted Jason Cipriano to the role of vice president of multiplatform content and strategy, where he will be responsible for original content on platforms owned by company and TV Land.
Cipriano has worked at Viacom for more than a decade, beginning at MTV in 2004, rising to the rank of director of digital content strategy at Spike.
Tony West, a former federal prosecutor and Department of Justice official, will join Uber as its latest chief legal officer. West will be replacing Salle Yoo, who will depart the company in the next few weeks.
“Tony is exactly what Uber needs now,” wrote Uber CEO Dara Khosrowshahi in an internal email that was seen by Reuters.
Before joining Uber, West served at PepsiCo as general counsel.
Netflix is promoting Jessica Neal to the position of chief talent officer, the leading role in the company’s human resources department. Neal has worked at the streaming company since 2006, though she did depart in 2013 to earlier this year to lead Coursera’s human resources department.
Augmented reality firm Magic Leap has recruited ILMxLAB co-founder John Gaeta as senior vice president of creative strategy. Lucasfilm’s virtual-reality studio has already announced a partnership with Magic Leap, which Gaeta will continue to work on for the foreseeable future.
Big Block announced the hiring of Ed Tomasi as the company’s head of esports brand engagement. Formerly of ESL, Tomasi will assist the brand in partnering with brands to provide content to esports teams and fans.
(Editor’s Note: This post will be updated daily until Friday, November 3. Have a new hire tip? Let us know at firstname.lastname@example.org.)
|Director of Marketing||Canon||Burbank, CA|
|Director, Product Marketing||Audible, Inc.||Newark, NJ|
|Director of Marketing, Brand Management||Monster Energy||Corona, CA|
|Marketing Director, Brand and Content Strategy||Nordstrom||Seattle, WA|
|Marketing Director, UCAN – Docs and Comedies||Netflix||Los Angeles, CA|
|Director, Engagement & Retention Marketing||Hulu||Santa Monica, CA|
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