Warner Bros.’ Clash of the Titans topped the domestic box office over this Easter weekend, with an estimated $61.4 million at 3,777 locations. This makes the 3D film the highest-grossing pic ever released during the holiday frame, Variety reported. The worldwide total for Clash now stands at $108.3 million.
This kind of performance is yet another sign that the market is rapidly accepting the 3D technology. Ironically, Clash wasn’t originally filmed for 3D, but the technology has become such a huge buzzword in Hollywood that Warner Bros. was smart to adapt it for 3D. According to Warner distribution chief Dan Fellman, the 3D aspect did just what the studio wanted: it appealed heavily to Clash‘s targeted audience, attracting 64 percent males with 42 percent under 25.
“We’re playing extremely well to our core audience,” he said of the 13 to 39 age range. “It was a big win for us all weekend.”
