According to 4mm, Def Jam Rapstar will see a 1.2 million British pound marketing campaign to make it a hit in the U.K. The campaign will run from November to early December to support the release on November 26.
TV ads will include spots on Sky Sports, Five, MTV, Comedy Central, Sky 1, and ITV, with internet ads on Facebook, YouTube, Google and Xbox Live. There will also be billboards and posters outside, radio ads and a 20-stop tour.
The Def Jam Rapstar campaign has been meticulously crafted in line with its triple-A status and is targeted to reach our core demographic of 16- to 24-year-olds, says 4mm Games European marketing director Gavin Shackell. Def Jam Rapstar is set to be a global phenomenon.
Source: MCV
