With Halloween coming, Doritos launches Asylum 626 as a follow-up to their 2008 horror hotel campaign. The new promotion updates the Hotel 626 premise, this time putting us inside another place we d rather not be: a psychiatric ward. Gamers might get a strong sense of Silent Hill homage in the execution here, while the film buffs scream Romero, Lynch, Carpenter…
The Asylum 626 campaign again uses social media to good effect, prompting those that experience the madness to pull in their friends through Facebook and Twitter.
See the video and read a brief on the campaign at Creativity-Online.
