Doritos has partnered with game competition organizer Major League Gaming to launch a nationwide search for up-and-coming gaming talent. The pair has organized the Pro Gaming Combine, a game skills competition launching in late March in Nashville, Tennessee, then touring Chicago, Denver and Washington D.C. through fall 2010. Each city will get a three-day competition evaluating thousands of game players as they vie for prizes, and ultimately the chance to earn an all-expenses paid trip to compete at MLG s Pro Circuit Event. Rudy Wilson, vice president of marketing at Doritos maker Frito-Lay, said the concept is based on the NFL combine for prospective pro football players, in this case making professional gaming dreams a reality for many. Read more in the press release.
Doritos Joins Pro Gaming League
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