EA is back in the news with another big TV buy. MediaPost is reporting on the publisher s television spending spree after it bought a spot during last night s season premiere of ABC’s Lost. The news outlet refers back to EA s much publicized NFL ad buys, with its long-form ad aired during the NFC Championship game for recently released Mass Effect 2, and the planned Super Bowl buy pushing the upcoming title Dante’s Inferno. MediaPost calls EA’s strategy of booking appointment television one of trying to reach out to mainstream gamers who only buy hit games. EA senior product manager Phil Marineau supports that notion by saying if timed properly, a big buy such as the Super Bowl ad can be a better return on our investment than a $2.5 million cable buy.” MediaPost flavors the news by adding that EA’s big buys are an indication that the game industry is behaving like that other big-hit driven entertainment business, Hollywood.
Read more at MediaPost {link no longer active}.
