Reports are that Electronic Arts is very close to a buyout of PopCap. It is said that EA has priced the publisher of Plants vs Zombies and Bejeweled at $1 billion.
Possible logic behind the deal: Electronic Arts has some successful franchises that cater to casual users (including The Sims), but many of its successful properties appeal to the hardcore crowd, writes Jason Kincaid. This is problematic on mobile, where iOS s top grossing apps are dominated by Angry Birds, Zynga, Pocket Gems, and other casual games. PopCap could help with that their arsenal of games includes Bejeweled and Plants vs Zombies, each of which is a powerhouse in mobile and casual gaming.
Source: TechCrunch
