Dave Madden has joined Electronic Arts global media sales group as its leader, replacing Elizabeth Harz, who had been SVP of global media sales at Electronic Arts for three years. He will lead ad sales at Electronic Arts various businesses for console, mobile and social games, and will look to make it easier to buy and sell media on the company s plethora of titles.
Madden’s previous experience as 11 years as an executive with WildTangent leading their advertising sales, marketing and business development activities as EVP. WildTangent is responsible for RuneScape, and is a major player for online game ads, recently moving into social game ads.
Source: PaidContent.org {link no longer active}
