Facebook has announced that has announce a new way to engage and discover games in the News Feed. Additionally There will also be changes to how links are changed on the homepage and how the activity feed and live ticker were changed.
“After launching games stories in mobile feed, we are now bringing this feature to Facebook.com,” said Facebook development director Matt Wyndowe. “Gamers and non-gamers alike will see stories that list games their friends are playing the most. These stories are designed to bring new users and significant re-engagement to games by encouraging users to discover games their friends are playing. We will continue to refine the design of these stories based on performance.”
“All users now have the option to have their games activity appear on timeline,” he continued. “We recently launched a new Timeline unit that deeply integrates a user’s top game activity over a given period of time into their timeline. This unit highlights the games users play the most, as well as top scores and achievements, allowing for quick re-engagement for the user and discovery among friends.”
Facebook is also trying out a new link to game and app requests that will increase their visibility. The company is also testing out a new games-only feed with friends’ game activity on the Apps and Games dashboard, where the “Friend Activity” sub-menu sits directly beneath the “Apps and Games” bookmark.
“As we work to optimize the canvas experience, we’ve found the live ticker alongside games and apps has not been a substantial driver of traffic. As a result, we are experimenting with removing the current version of the ticker on games and apps pages, and are exploring other ways to improve and simplify the games experience. We will continue to show the bookmarks on games and apps pages, which drive significant traffic and re-engagement,” said Wyndowe, who added. “On February 1st, we will remove all App Profile Pages. If you haven’t already, follow our instructions to migrate your Likes and vanity URL to an existing Facebook page. We continue to work on additional features to drive greater discovery and engagement with games and apps. Please provide your thoughts and feedback in the comment below.”
Source: developers.facebook.com
