With 500 million users worldwide, Facebook is already a powerhouse on the Internet. Facebook CEO Mark Zuckerberg has long vision, however, and he thinks the site can continue its breakneck expansion, particularly if it targets China, Japan, Russia and South Korea, where it is currently not the leading social network.
“We saw our exponential growth rate continue for a very long period of time, and it still does at a super-linear rate, though not quite three per cent a week any more,” said Zuckerberg. “Now for the first time we are focused on doing some specific things in specific countries.”
“I think if we succeed, we have a good chance of being the company that brings [social networking] to one billion people,” he added.
Zuckerberg said that Facebook is used in the the same way over the world, though ad programs were more varied, noting that mobile growth was accelerating as well. “We are getting our first crop of countries now that have more mobile usage than web usage,” he said, citing India. “I think most people think it’s only a matter of time before that starts happening more universally.”
Source: Financial Times
