Twentieth Century Fox Consumer Products announced that they are launching a digital partnership between Universal Pictures’ upcoming comedy movie Ted and Fox’s free-to-play title Family Guy Online. Family Guy creator Seth MacFarlane is the director, voice star and co-writer of Ted, so integrating the talking bear from the movie within the virtual Quahog was an easy fit.

“Outrageous humor and cutting-edge entertainment are central to Family Guy Online, so we are able to work with our partners to develop creative, fun and relevant integrations that cannot be found anywhere else,” said Gary Rosenfeld, senior vice president, Interactive Games, Twentieth Century Fox Consumer Products. “With the upcoming release of Ted, Family Guy Online players will get their first chance to interact with this new and hilarious character.”

Ted will be in the game, and interacting with him and watching various movie clips will ear an achievement and a virtual item. Other recent integrations into Family Guy Online include Unilever’s Axe and Klondike Choco Taco and Sony Pictures’ 21 Jump Street.