There has been a lot of talk of convergence of late in the entertainment sector, with gaming crossing paths with movies, comics and other entertainment mediums often. Future Publishing merged its film and game divisions recently, and it was in direct response to this movement.
“When speaking to our clients and partners in games, we increasingly hear of their desire to tap into the film enthusiast audience,” said associate publisher for Future’s Xbox and Nitro Stuart Galbraith. “Similarly, the film studios are keen to target gamers throughout their theatrical campaigns and on to DVD and Blu-ray. With consoles becoming rounded entertainment devices that play films and deliver streamed programs or downloaded content, the lines are blurring even more. ”
Source: MCV
