NBCUniversal has announced that the G4 Network will become the Esquire Network on April 22. It will be completely owned by NBC and is described as “an upscale Bravo for men” designed to move away from the game-playing demographic.
“Realistically, guys who are into gaming are not necessarily watching television,” said NBC executive Bonnie Hammer. “If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”
“Much of today’s programming targets men in a one-dimensional way,” said Esquire Network general manager Adam Stotsky, describing the channel focusing on “the modern man.”
Source: New York Times
