The video game industry has changed enormously over the last 20-25 years, and with the emergence of digital platforms, smartphones, social networks and more, marketing for today’s games have evolved as well. In a new interview with VentureBeat, Tony Key, senior vp of sales and marketing for Ubisoft, discussed the challenges game marketers face today.
“The theme is that there is a transition occurring. Everybody feels it. We are all scrambling to keep up,” he said. “I can’t remember in my career ever having to look at so many different types of initiatives and campaign ideas and technology to try and get our message out. Not all of them are going to pan out as excellent vehicles. But some of them will.”
He contined, “…people are connecting now in different ways and getting their information in different ways. You used to get information from TV. Now it’s the Internet. We ve always heard that word of mouth was the strongest. That is nothing new. It is the strongest sales tool. But now word-of-mouth happens 100 times faster than before. You can really spread your message quickly with the right strategy. That is where social media comes in. You are plugging into that and trying to get them to talk about your products.”
Read the full interview here {link no longer active}.
