According to Newzoo’s National Gamers Surveys 2010, 88 percent of all gamers (and 67 percent of those online) in the U.S. play casual games on a gaming portal, social network or mobile device. 46 million Americans, which is a third of all casual gamers, play games on all three platforms, depending on their location.
“It is clear from our data that there is no such thing as ‘the typical casual gamer,’ as almost everyone plays a casual game at least now and again, including people playing World of Warcraft or Call of Duty Black Ops.” commented Peter Warman, Newzoo MD. “As games become a more integrated part of people s lives, there is a place and time for every type of game, regardless of platform.”
