Google has hired Lucas Watson as VP-sales and marketing for YouTube and video. He was one of the driving forces behind the Old Spice’s “The Man Your Man Could Smell Like” video campaign last year.
Google is looking to make YouTube more friendly to brands and to get advertisers to spend more money on the service. Watson spearheaded a big increase in digital spending as an executive last year with his old company.
“We’re delighted that Lucas will be joining us as Vice President of YouTube Advertising Sales and Marketing, working to further drive our efforts in the rapidly growing video advertising space worldwide,” said Google spokesman Rob Shilkin.
Jim Lecinski, Google’s managing director-U.S. sales and service made an argument last year at the Association of National Advertisers annual conference that shopper marketing begins online and with search. Google was so interested in hiring Watson, they reportedly “made an offer too good to refuse.”
Source: AdAge
