Google is always trying to think of new ways to boost the eCommerce side of its business, in the hopes of luring new advertising partners and gaining interest from an outside audience. Today, it found a new method when it comes to reaching out to that audience – its own video channel, YouTube.

Re/Code is reporting that Google will soon introduce the ability to purchase items directly through watching YouTube videos, through its effective TrueView advertising service. With it, users simply need to click on a “Buy” button that appears with a coordinating product, something that’s sure to allure a number of new advertisers.

Google is set to introduce the new service during an ads conference next week in San Francisco, headed by the senior vice president for ads and commerce, Sridhar Ramaswamy.

The links will appear with ads within YouTube videos, although users will still have the option to occasionally skip over them if they just want to get to their content.

Those that do click on the ads, however, won’t be whisked away to another page. Instead, a small panel will appear on the side of the video, with a number of options when it comes to shopping. Once they find the product they want, consumers can simply click on the link and be taken to a coordinating site where they can purchase said item. This will apply to both desktop and mobile users across the board.

Google has indicated that this service does not mean that purchases can be made directly through the YouTube site – again, secondary links are provided to pages where they can be bought. But, this works for both the company and the advertiser, as they both benefit from a final purchase.

It’ll be interesting to see how this applies once it fully launches – and how well users will accept it depending on their video browsing needs – but Google feels it will be an effective method for selling products, while not interrupting the flow of the site itself. Time will tell, at this rate – but it’s certainly worth a try.