Reporting for USA Today, Mike Snider says Halo3: ODST is estimated to have sold 2.5 million units and generated $125 million in its first two weeks of sales.  He calls the Halo IP one shaping up to rival Star Wars, giving a rundown of the property s licensing and merchandising efforts including Halo Legends anime coming out next year on video.

Frank O’Connor of 343 Industries, Microsoft’s Halo division, tells Snider that there is a six-year plan in place for the franchise.  He also says the Halo film is still on hold and waiting for the right partner.

Read more at USA Today {link no longer active}.