Writing for NY Times, Ari Karpel looks at creative promotions launched by film marketers facing tighter ad budgets.  Products are getting ever more prominent placements and going way beyond the traditional Happy Meal model tie-ins.  Although, as Karpel points out, Happy Meals are still very much part of the mix.  He looks at a range of recent efforts, from tie-ins bleeding out of the recent Twilight saga film New Moon, to the broad promotional campaign executed for Where the Wild Things Are that also relied on social media.

Read Ari Karpel’s article at NY Times.