The launch of the iPad has undoubtedly been a successful one, beating Apple’s own expectations. While this has caused some to throw dirt on the grave of the Kindle device, PaidContent {link no longer active} ran a feature from Forrester Research arguing why Amazon might win round two.
They note, firstly, that Amazon’s online retail presence is much stronger than the iBook app. They also noted that books bought by Amazon can be read on any mobile device, compared to iBook downloads that will only be available on iPad.
The writer admits that he does not believe that the long term prospects of the Kindle are all that great, and expects major discounts soon. However, he believes that the paradigm has shifted and that Amazon must launch a full-color, full-media, touch device.
A fully featured device from Amazon could compete with the iPad, he asserts, because it could present a comfortable and pleasant customer experience like Apple. Additionally, if the device could sync up with a DVR or had an over-the-air HD tuner, it could deliver video content in such a way that the iPad does not. Partnering with Google and their experience in cloud-based devices, productivity and OS could also be valuable; Sony is also mentioned as a potential partner, considering their experience with electronics.
