The early adopters of iPads are very concurrent with users of other Apple products, with a survey by AdColony saying that 43 percent also own iPhones and 48.7 percent own an iPod Touch equivalent. Other findings show that 44.3 percent have a household income level of $100,000 or more and 58 percent have bachelor’s or graduate degrees.
Two-thirds of iPad owners are male and are most likely to be between the ages of 35 and 44. Teens and those college-aged comprised little over 10 percent of iPad owners. While the demographics of the iPad will likely broaden with time, it seems clear that middle aged men are most likely to own the device, and marketers should plan accordingly.
Source: MediaPost
