Iron Man 2 is expected by many to be the biggest blockbuster of the year, and the movie will have $100 million in media buys, retail tie-ins and giveaways to match. The long list of marketers for Paramount includes Audi, Burger King, 7-Eleven, Land o’ Frost, Dr Pepper, LG Electronics, Hershey’s, Oracle, Royal Purple, and Symantec
“The key here is to get excitement about our brand to all of our partners,” Dave Fleming, Dr Pepper’s director-brand marketing, said, referring to retailers and bottlers. “And to be able to do a promotional spot where a Dr Pepper machine is being made in Tony Stark’s lab is really one of a kind.”
Source: Ad Age {link no longer active}
