Writing for Ad Age, Andrew Hampp looks at Lionsgate s social media marketing campaign for the film Kick-Ass. Lionsgate is rolling out the campaign through the Distributed Engagement Channel. It’s a platform provided by YouTube and internet firm ThisMoment that ties together YouTube, Facebook, MySpace and Twitter into a seamless experience for the user. Read it at Ad Age.
‘Kick-Ass’ Social Media Marketing
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