Rockstar Games has announced an extensive ad campaign for the U.K. designed to put L.A. Noire in front of as many as five million males. Along with sponsoring Champions League semi-final matches on ITV, they’ll also run ads for the new four weeks on channels like Sky Movies Crime, Thriller, Sky Anytime, Box Office, 4OD and Blinkbox.
There will also be video and targeted ads on Google and YouTube with online ads on a variety of sites like Nuts, Empire, The Sun, Sky Sports, MSN and IGN. L.A. Noire will also be seen in outdoor ads, including a three week London Underground poster campaign and in print with a wrap on Shortlist, cover placement on Evening Standard and insertions in The Guardian and The Times, along with regular gaming media.
Source: MCV
