One of the largest changes made for Madden NFL 11 is something called GameFlow, designed to simulate a coordinator who will call plays from the playbook automatically. This is being done to shorten up the time it takes to play a game from over an hour to under a half hour.
This feature is being trotted out for the ad campaign for Madden NFL 11. Anthony Stevenson, senior product manager at EA Sports, says that it’s a delicate balancing act in conveying how the game isn’t being lobotomized for the sake of simplicity.
“People mistake simpler for dumbing down,” said Stevenson, mentioning the Wii and FarmVille as influences. “While sales were down last year, EA always expects some waxing and waning with sales of the product.”
Some viral stuff has already hit for the game, including Drew Brees taking on normal gamers in the game. The New Orleans Saints QB competed at one point on the JumboTron in New York s Times Square.
Source: AdWeek {link no longer active}
