Data from Pixability shows what overall brand activity on YouTube is looking like. Media and technology are strongly a part of the growth of branded content on YouTube, while other verticals are now catching up, seeing leaps in content growth to be where the action is.
It’s clear that home supplies, financial services, transportation and energy are very interested in growing their cache on YouTube, while existing brand leaders on YouTube are not slowing down content growth.
When taking a look at the top performing brands on YouTube, it is interesting to note how many YouTube channels they command. While Apple only has 1 channel, brands like Disney and Nike each have 41.
Monthly video views for these top 100 global brands as delineated by Interbrand also show immense growth in branded video viewership.