MinoMonsters founder Josh Buckley says that the game has reached new levels of success since refocusing on one-on-one battles rather than quests. The iOS game has seen 2.5 million downloads, adding 1 million players since the end of September, with revenue doubling in the past week and up 1,000 percent since December.

In an ambition to “be the next Disney” the property plans on expanding out to toys, books, trading cards, clothes and an animated series. The company has also taken top flight entertainment talent agency William Morris as its representative.

MinoMonsters has also raised $2 million in funding, led by Andreessen Horowitz.