TNT announced that it is launching a major advertising push for the upcoming NBA playoffs. Singers Justin Timberlake and Jamie Foxx will lend the star power to their “Win or go home” campaign, which will be shown at 1,200 Regal Cinemas theaters nationwide.
“We’re going to start off strong in the run-up to the first round and really push hard to let everyone know that we’re the destination for the NBA playoffs,” said Christina Miller, svp of Turner Sports strategy, marketing and promotions to Ad Week. “It’s all about sustaining momentum and reaching fans across multiple platforms.”
TNT will also be emphasizing basketball on their Facebook page with polls, contests and branded “Win or go home” playoff picks. Other elements include videos of NBA YouTube channel, a take-over on Yahoo Sports’ home page on Wednesday, May 19, and ads posted on sites like NBA.com and SI.com.
“Once we can identify which teams will advance, the unfolding narrative will inform where we focus our messaging,” Miller said. “We’ll have people rewriting and re-feeding copy as events unfold.”
The NBA Playoffs will begin April 17.
