Electronic Arts announced today that it’s launching a new intiative and film series. Called Team Need For Speed, a collection of drivers will carry the message of the racing series to their respective motor-sports and will star in a 12-part film series. EA will also sponsor a lounge in Formula D.
“Driving for Team Need for Speed is a great honor,” said Mad Mike Whiddett, Team Need for Speed driver and champion drifter. “I love the pure creativity and insane competition of drifting and partnering with Need for Speed is perfectly aligned with my personal and professional passions.”
“Team Need for Speed launches an aggressive initiative designed to bring the core brand values of Need for Speed into the real world,” said Keith Munro, VP of Marketing for EA. By partnering with these tastemakers and by creating these specific programs, “Need for Speed goes beyond the game into the real world of automotive lifestyle culture.”
Source: IndustryGamers
